Publisher's Watch

Buildings Come to Life And The Challenge of Existing Ones Posted By Jonathan A. Schein

The next giant step in sustainability is now literally alive at the Omega Center for Sustainable Living (OSCL) in Rhinebeck, NY. Having achieved full certification under the Living Building Challenge by The International Living Building Institute, "a non-governmental organization (NGO) dedicated to the creation of a truly sustainable built environment in all countries around the world," the OSCL is now an icon for sustainable building.

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Chrysler Still Doesn't Get It and We Get Stuck With the Bill Posted By Jonathan A. Schein

Now that football season is in full swing, I'm enjoying viewing some of the more outlandish commercials that run during the games. One in particular that comes to mind is the advertisement for Chrysler Corporation's Dodge Challenger, which originally aired during last summer's FIFA World Cup. To recap, the commercial shows a line of Revolutionary War-era British soldiers setting up a skirmish line to fight the oncoming American patriots led by General George Washington. At this point, three Dodge Challengers zoom through a valley toward the Red Coats with Washington leading the charge. And to make sure we really get the point, the Challenger driven by the Father of Our Country has the Stars and Stripes attached to the hood. The British are overwhelmed and as they begin to run away, the voice over says, "In America, we get a couple of things right: cars and freedom."

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