Rockefeller Group

Expert Q&As

May 29
Q&A: Paul Frischer, Newmark Energy Solutions Posted By Susan Piperato
Paul Frischer

Newmark Energy Solutions, LLC, a Newmark company which provides cost-saving, sustainable, alternative energy solutions for commercial real estate owners globally, recently announced it has formed strategic relationships with UTC Power Corporation ("UTC"), Newmark Knight Frank, and Austin Energy Partners Solutions, LLC ("AEP") to market, deliver, maintain, and warranty the most advanced fuel cells to commercial real estate markets across the United States. CEO Paul Frischer tells why fuel cells can positively impact the commercial real estate markets.

Newmark Energy Solutions recently announced that it has formed strategic relationship with UTC Power Corporation, Newmark Knight Frank, and Austin Energy Partners Solutions LLC in order to market, deliver, maintain, and warranty fuel cells to commercial real estate markets. How did this come about, and what is the mission of this relationship?

The relationship came about from the continuing interest of Newmark Energy Solutions to deliver alternative energy solutions for commercial real estate that would provide heat and power at efficiency levels above 50%. The relationship accomplished this goal from our ability to bring a superior product to the market, integrate the product and its performance in a commercial building application, and wrap the cost in a structure that meets the operational needs of the client.

What kind of properties is Newmark approaching? How has the response been so far?

The areas of focus will be office, datacenter, and hotel, which we believe have the greatest initial requirement for energy-efficiency improvement. We can scale the services to the client as the primary energy provider, since these real estate assets normally require a combination of heat and power. As a commercial energy provider, the platform integrates to existing grid connected services, reduces the impact of increasing demand, and allows for grid independent operation in the event of emergency.

What percentage cost reductions can building owners expect?

The savings are generally client specific, as the total savings near-term cost reductions are dependent upon efficiency for both heat and power. Over the longer term, as prices for energy continue to climb from inflation and infrastructure costs, the ability to reduce term pricing for 10 years, extending to 20, allows the client to mitigate the upside, which we anticipate will be 20-30%. Additionally, there is no initial capital outlay for property owners.

UTC fuel cells are being described by Newmark as the most advanced fuel cells in the U.S. How do they differ from other fuel cells? And when will other fuel cells catch up?

The benefit of the UTC Purecell system is the ability to deliver heat and power at superior efficiency levels that meet the needs of commercial real estate, with an installation that can be indoors and out, with load following capability, and a multiyear warranty. I think the industry has matured overall, and depending upon the application there is an appetite for fuel cells in multiple applications, and the UTC Purcell is the most advanced for commercial real estate.

UTC fuel cells have been installed at over 300 locations worldwide-can you name some of these locations and tell how many kWh are being produced in them?

I think the diversity of the real estate assets, and the installs shows the superior application strength of the Purecell 400. In looking at a few of the systems, Cox Communications has four units at three facilities located in California, Coca-Cola Refreshments USA in Elmsford, and the Octagon at Roosevelt Island, all represent a minimum of one Purecell 400 at each location, and are specifically integrated to meet the clients requirements. Additionally, all of the planned World Trade Center Towers are designed to be running UTC Purecell systems

You have over 10 years experience in the sustainability and energy business sectors. How have you seen the demand for clean, renewable energy grow over that time? And what do you expect to see 10 years from now?

The demand for clean energy has always been a key driver in the market. The combination of the aging infrastructure of the grid and the advanced technology in distributed generation, with the added benefit of experience, has significantly narrowed the difference in the delivered price. With the delivered price hurdle diminished, and the focus on time to market, social and environmental costs, and high emphasis on efficiency, the client takes control of the future, today, with the Purecell system through Newmark Energy Solutions.

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